Responsibilities

• Create video content ideas, hooks, scripts, captions, and ad concepts for StrouseHouse.io and client campaigns
• Build monthly content calendars for client social media accounts
• Research social media trends across Instagram, TikTok, Facebook, YouTube Shorts, and other platforms
• Study competitor ads, viral videos, and high-performing content to identify winning angles
• Write short-form video scripts for reels, ads, organic content, personal brands, and business pages
• Develop creative ad angles for Facebook, Instagram, Google, and other paid advertising campaigns
• Work with the video editing team to explain creative direction, script structure, and desired outcomes
• Review raw footage and help identify the strongest clips, soundbites, hooks, and storylines
• Create content ideas for different industries including home services, medical, construction, local businesses, and professional services
• Help improve client social media performance by creating content that is clear, engaging, and built around business goals

Requirements

• We are looking for someone who has real experience working with personal brands, service businesses, agencies, or companies that actively create video content.
• You must have experience with content planning, scripting, creative strategy, and execution.
• You will be required to show previous scripts, content ideas, raw footage examples, or completed work.
• Non-Negotiables: Must have experience creating scripts, hooks, captions, and content ideas for social media.
• Must understand short-form video content for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.
• Must understand how to create content that gets attention within the first 3 seconds.
• Must be able to research trends and turn them into original ideas for clients.
• Must be able to study competitor content and create better versions without copying.
• Must be organized and able to manage multiple clients, ideas, calendars, and deadlines.
• Must be strong at writing in clear, simple, direct language.
• Must understand marketing, lead generation, and how content helps businesses make money.

Preferred

• Experience working with a digital marketing agency
• Experience creating content for local service businesses
• Experience writing scripts for paid social media ads
• Experience with personal brands, founder-led content, or business owners on camera
• Experience reviewing raw video footage and pulling out strong clips or content ideas
• Experience using tools like Google Drive, Slack, Asana, Trello, ClickUp, Notion, Canva, ChatGPT, or similar platforms
• Experience creating content for industries like construction, home services, medical, real estate, fitness, cleaning, legal, or professional services