Responsibilities

• Create high-quality, conversion-oriented copy for websites, landing pages, emails, and marketing campaigns
• Develop compelling calls-to-action and sales collateral to drive customer engagement and conversions
• Write SEO-optimized content aligned with search intent, structured for readability and performance
• Develop and refine landing pages with a focus on conversion rate optimization (CRO)
• Utilize AI tools effectively to enhance content quality and efficiency
• Edit and refine content to ensure clarity, consistency, and adherence to brand voice
• Monitor content performance metrics and identify opportunities for improvement
• Iterate on copy based on testing, data insights, and performance analysis
• Collaborate with marketing, design, and development teams to execute campaigns seamlessly
• Manage briefs effectively, ensuring alignment across stakeholders and timely delivery

Requirements

• Minimum of 3+ years of experience in copywriting, content marketing, or related roles
• Proficiency in English, both written and verbal
• Strong understanding of SEO best practices and search intent
• Experience creating conversion-focused copy for landing pages, funnels, emails, and campaigns
• Ability to analyze content performance and iterate based on data and insights
• Skilled in using AI tools strategically for content creation and optimization
• Excellent editing and proofreading skills with attention to detail
• Experience with HubSpot and Figma is a plus
• Strong organizational and project management skills
• Pragmatic, organized, and solution-oriented mindset

Preferred

• Experience with HubSpot and Figma is a plus