Marketing Copywriter

USA (On-site)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the development and consistency of messaging for Project HOPE, translating complex programs into accessible stories and donor-focused content across channels, while aligning with brand voice and audience needs.

  • Ownership: define brand voice and messaging hierarchies, and ensure cross-channel consistency.
  • Audience and storytelling: transform program data into human-centered narratives for donors and grassroots supporters.
  • Collaboration and impact: partner with creative, fundraising, social, and program teams to drive engagement and measurable outcomes.

Job Description

Responsibilities

  • Own and evolve Project HOPE’s brand voice, ensuring consistency, authenticity, and emotional resonance across channels.
  • Develop and maintain brand voice guidelines, tone frameworks, and messaging hierarchies that reflect Project HOPE’s values and mission.
  • Write compelling copy for external marketing materials, including landing pages, website content, campaign collateral, and marketing assets.
  • Develop messaging for fundraising appeals, donor communications, and organizational campaigns.
  • Translate complex program information into clear, accessible, and persuasive copy.
  • Create content that drives engagement and action across digital channels.
  • Transform complex program data and field reports into accessible, human-centered narratives.
  • Adapt messaging for diverse audiences, from major donors to grassroots supporters.
  • Partner with creative, social media, fundraising, and program team members to ensure cohesive campaigns that reflect organizational priorities and accurately represent our work and communities served.
  • Review and edit materials for clarity, cultural appropriateness, and brand consistency.

Requirements

  • Bachelor's degree in communications, Journalism, English, International Relations, or related field
  • 3-5 years of professional writing experience
  • Proven track record of creating content that drives measurable engagement or donations
  • Experience writing for diverse audiences and cultural contexts
  • Strong understanding of ethical storytelling practices, particularly regarding vulnerable populations
  • Demonstrated ability to write compelling copy with proven results
  • Basic understanding of SEO and GEO principles for web content
  • Growth mindset a must. Experience with setting KPIs and leveraging analytics to track toward goals.
  • A fine eye for editing, grammar, punctuation; a close ear for appropriate tone across moments and messaging
  • An eye and voice for great storytelling with utmost respect and sensitivity toward people of all cultures

Preferred

  • Prior agency or in-house role
  • Multilingual, e.g. Spanish, other

Benefits

  • comprehensive benefits as part of the total compensation package including health, dental, vision and life insurance, 403(b), paid leave, and much more.
  • For more information about our benefits please visit our benefits page.
Project HOPE Namibia (PHN) logo

Project HOPE Namibia (PHN)

Project HOPE has been working to address the burden of HIV in Namibia since 2002. In partnership with local organizations and in close coordination with the Ministry of Health and Social Services and the Ministry of Gender Equality and Child Welfare, we implement programs funded by PEPFAR/USAID and UNICEF to help at-risk populations across the country access treatment, education, counselling, and opportunities to improve their income.

Founded in 2002
Windhoek, Khomas, NAM
243 employees

Traffic Signals

Monthly Visitors
94.5K
Monthly Google Ads Budget
$80.9K
Traffic Source Mix
Search
47.6%
Direct
43.7%
Referral
6.4%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~243