Responsibilities

• Writing original content — Create first drafts from scratch, then use AI tools to refine, edit, and improve them.
• Interviewing clinicians and families — Capture real stories and insights that make our content meaningful and trustworthy.
• Improving website content — Update pages based on what families search for, what performs well, and what needs clarity.
• Owning the content calendar — Plan what gets written, when it gets written, and keep everything moving.
• Repurposing content — Turn long pieces into shorter versions for email, social, press releases, and paid ads.
• Protecting privacy — Stay within HIPAA and privacy rules; flag anything clinically questionable before publishing.
• Supporting GEO/organic visibility — Help create content that AI tools (ChatGPT, Google AI Overviews, etc.) cite when families search for help.
• Maintaining Embark’s brand voice — Keep our writing consistent, warm, and clinically accurate across all channels.
• Editing teammates’ writing — Provide feedback that improves clarity, accuracy, and storytelling.
• Collaborating across teams — Turn requests from programs, admissions, clinical, and marketing into finished copy.
• Reviewing performance — Look at what’s working, what’s not, and share insights with leadership monthly.

Requirements

• 4+ years of professional copywriting experience with a portfolio demonstrating long‑form, short‑form, and conversion‑focused work.
• Experience Interviewing clinicians and families for source material.
• Hands‑on experience using AI tools daily for research, outlining, editing, and testing. While still drafting original content from scratch.
• Experience writing for multiple audiences with differing emotional needs (e.g., parents, teens, clinicians, referrers).
• Working knowledge of GEO/SEO, including optimization tools, analytics platforms, and Google Search Console.
• Experience writing in compliance‑heavy environments, with strong understanding of privacy, accuracy, and ethical boundaries.
• Demonstrated project‑management ability, including managing a content calendar, juggling multiple deadlines, and coordinating cross‑functional requests.
• Proven ability to publish consistently (weekly cadence) without quality decline.

Preferred

• Bachelor's degree in Journalism, English, Communications, Marketing, Humanities, Advertising, Public Relations, or equivalent major involving extensive writing.
• Experience working in Behavioral Health, Psychology, Healthcare, or a related field.

Benefits

• Medical, Dental & Vision Insurance – Multiple plan options including PPO and HDHPs with HSA eligibility and company contributions.
• Paid Parental Leave – Up to 6 weeks fully paid for exempt employees and 4 weeks for non-exempt.
• Life & Disability Coverage – Company-paid life, AD&D, and long-term disability; voluntary life and optional short-term disability available.
• 401(k) with Company Match – Retirement savings with matching contributions after eligibility period.
• PTO & Holidays – Competitive PTO accrual plans and paid holidays throughout the year.
• Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.