Responsibilities

• Alignment and implementation of the brands strategies through hands-on development and placement of print and digital collateral – including news and feature articles, executive communications, campaigns, events, blog, social media, email, video scripts, whitepapers and PR
• Development and implementation of optimized web content across multiple brand properties
• Work closely with the product management team to define marketing materials and programs
• Work closely with the company’s sales and customer support teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Collaborate in management of social media presence and direct programs to improve social media reputation and recognition
• Collaborate in management of advertising placements and work closely with the designer to ensure timely development and delivery of relevant creative concepts
• Undertake continuous analysis of competitive environment and dealer and consumer trends and develop short and long-term marketing forecasts to inform content
• Develop process and calendarization of outbound communications
• Develop relationships with media outlets and push content to various publishers
• Performs other duties will be at the discretion of management
• Develop big idea advertising campaigns across multiple brands in collaboration with design

Requirements

• Bachelor's Degree in English, Professional Writing, Journalism or related field required, Master’s Degree preferred
• Minimum of 8-10 years of professional copywriting experience in a corporate marketing department
• Previous experience in agency marketing, insurance, financial services, pharmaceutical, healthcare or automotive industries
• Public relations experience preferred
• Superior written communication and proofreading skills
• Proven track record of successful marketing-based roles
• Strong knowledge of SEO best practices
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Strong attention to detail and ability to meet crucial deadlines
• Excellent project management, time management, and organizational skills
• Must be able to submit portfolio of work when applying

Preferred

• Public relations experience preferred
• Auto industry or insurance experience is a plus but not required
• Master’s Degree preferred

Benefits

• Medical, Dental, Vision, 401k matching, Life Insurance
• PTO and Sick Time
• Corporate events, team and culture building activities, employee awards and recognition, company trips and more!