Responsibilities

• Author and help evolve Bandit’s voice guidelines — tone, terminology, and editorial standards across every channel
• Translate the "Evolve Running" mission into copy that’s authentic to runners and distinct from everyone else in the category
• Develop and maintain a living copy system: messaging frameworks, product naming conventions and narratives, and a do/don’t voice playbook
• Write and edit all on-site copy: PDPs, collection pages, homepage, navigation, landing pages, drop pages, and editorial features
• Craft product names, descriptions, and feature stories that balance technical performance with brand storytelling
• Partner with Growth and Design on landing page experiments — write conversion-driven variants and test headlines, hero copy, and CTAs
• Lead copy for all email and SMS campaigns and flows in Klaviyo - flows, campaigns, drops, events, and our editorial Bmail.
• Write subject lines, preview text, and bodies that consistently outperform benchmarks; partner with Growth to A/B test and iterate
• Build segmented copy variants by audience (new vs. returning, training stage, race interest) without losing brand voice
• Write copy for paid social (Meta primary, plus emerging channels), Google, and affiliate creative — primary text, headlines, descriptions, and ad variants - that drives toward performance objectives within our elevated brand voice

Requirements

• 4+ years of copywriting experience at a lifestyle-driven consumer brand; experience in performance apparel, activewear, sport, or lifestyle is a strong plus
• A portfolio that shows range across brands, tone and channels.
• Sharp instinct for voice — you can read a few pieces of a brand's content and reproduce its tone with precision
• Strong editorial judgment — you can self-edit, accept feedback, and hold the line on quality when timelines are tight
• Self-starter — you take initiative to ensure projects are moving forward, including soliciting feedback and approvals as needed, connecting proactively and independently with cross-functional partners, and identifying opportunities for the brand.
• Working knowledge of Google Workspace, Figma, and standard project management tools (Asana, Notion, or similar)

Preferred

• Experience in performance apparel, activewear, sport, or lifestyle is a strong plus

Benefits

• This is a full-time, in-office role based in our Greenpoint, Brooklyn Headquarters
• A passionate, mission-led team committed to redefining what a running brand can be