Marketing Coordinator

Indianapolis, IN (Hybrid)

$50K/yr – $65K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end demand generation and CRM operations to fuel B2B/B2G growth, aligning messaging with sales and optimizing campaigns across HubSpot, LinkedIn, and Google Ads.

  • HubSpot/CRM Execution: Manage CRM data, sequences, and campaign orchestration to drive qualified leads.
  • Campaigns & Content: Plan and optimize digital campaigns, create collateral, and support events/tradeshows.
  • Analytics & Optimization: Track performance, report insights, and identify opportunities to improve channels.

Job Description

Own end-to-end demand generation and CRM operations to fuel B2B/B2G growth, aligning messaging with sales and optimizing campaigns across HubSpot, LinkedIn, and Google Ads.

  • HubSpot/CRM Execution: Manage CRM data, sequences, and campaign orchestration to drive qualified leads.
  • Campaigns & Content: Plan and optimize digital campaigns, create collateral, and support events/tradeshows.
  • Analytics & Optimization: Track performance, report insights, and identify opportunities to improve channels.
Valsoft Corporation logo

Valsoft Corporation

3.6 Glassdoor

As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. We actively support our businesses, guiding them in their growth and evolution into market leaders. Headquartered in Montreal with a global presence, Valsoft is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency. Our long-term vision, driven by entrepreneurial spirit and disciplined execution, ensures we create lasting value for our portfolio companies, their customers, and the industries they serve. For more information, visit valsoftcorp.com. - En tant qu'acteur de premier plan dans le domaine des logiciels pour marchés verticaux (LMV), Valsoft allie expertise sectorielle et une philosophie d'investissement unique axée sur l'acquisition et la conservation. Nous gérons un portefeuille croissant d'entreprises qui bénéficient d'un leadership décentralisé et d'une autonomie opérationnelle. Nous soutenons activement nos entreprises en les accompagnant dans leur croissance et leur évolution en leaders de leur secteur. Basée à Montréal et présente à l'échelle mondiale, Valsoft s'engage à bâtir un héritage d'excellence en priorisant la croissance durable et l'efficacité opérationnelle. Notre vision à long terme, portée par un esprit entrepreneurial et une exécution rigoureuse, nous permet de créer une valeur durable pour nos entreprises, leurs clients et les industries qu'elles desservent. Pour plus d'informations, visitez valsoftcorp.com.

Founded in 2015
Montreal, Quebec, CAN
1.2K employees (26 in marketing)
67% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
27.2K
Traffic Source Mix
Search
39.6%
Direct
47.2%
Referral
8.7%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
24 (2% of company)

Funding

Total Funding
$420.1M
Last Raise
$150M
Private Equity, 1 years ago

Funding History

  • Dec 2024
    Private Equity • $150M
  • Jan 2024
    Private Equity • $170.1M
  • Mar 2022
    Private Equity • $100M

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