Responsibilities

• Build and execute digital marketing campaigns through HubSpot, LinkedIn, and Google Ads.
• Develop and optimize CRM sequences, email campaigns, and marketing workflows.
• Support lead generation and brand visibility initiatives across key channels.
• Create marketing collateral including product literature, case studies, social content, and event materials.
• Partner closely with sales leadership to align marketing messaging with customer and market needs.
• Prepare materials and campaigns supporting trade shows, events, and customer-facing initiatives.
• Conduct HubSpot audits and optimize CRM data management and campaign performance.
• Track campaign performance and produce reporting on marketing results and engagement.
• Identify new marketing opportunities and recommend improvements to channel and campaign strategy.

Requirements

• 2–4 years of marketing experience, ideally in B2B or B2G environments.
• Hands-on HubSpot experience including CRM management, sequences, and campaign execution.
• Strong organizational, project management, and marketing execution skills.
• Comfortable working independently as the primary marketing resource within an organization.

Preferred

• Experience marketing to government, public safety, or mission-critical industries.
• Familiarity with Google Ads, LinkedIn Campaign Manager, and digital advertising platforms.
• Experience developing content, case studies, and event/trade show marketing materials.