Responsibilities

• Plan, develop, execute, and monitor marketing campaigns across digital, print, social media, email, and community outreach channels.
• Coordinate and oversee marketing vendors, freelancers, and internal team members to ensure projects are completed on time and meet quality standards.
• Manage content creation while maintaining consistency in the firm's branding, messaging, and voice.
• Organize and coordinate firm-sponsored events, networking opportunities, community outreach initiatives, and industry conferences.
• Track campaign performance using analytics and prepare reports with recommendations for continuous improvement.
• Maintain and enforce brand standards across all internal and external communications.
• Collaborate with the Business Development team to align marketing strategies with firm growth initiatives.
• Assist with website updates, online reputation management, and digital advertising initiatives.
• Research industry trends, competitor activity, and emerging marketing opportunities.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 3 years of experience in marketing coordination or marketing management.
• Prior experience in a law firm or professional services environment strongly preferred.
• Knowledge of personal injury law and the South Florida market is highly preferred.
• Professional fluency in both English and Spanish (written and verbal) is required.
• Demonstrated experience leading marketing campaigns, coordinating vendors, or managing marketing calendars.
• Experience planning and promoting corporate events or community outreach initiatives.
• Strong organizational, project management, and time management skills.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with social media platforms, Microsoft Office, Google Workspace, and marketing analytics tools.

Preferred

• Experience with CRM systems and design platforms such as Canva or Adobe Creative Suite is a plus

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance