Responsibilities

• Creating and managing marketing campaigns across various channels, including digital, social media, email, and print, ensuring consistency with brand messaging
• Writing copy for marketing materials, website updates, blog posts, social media, content, and managing content calendars
• Conducting market research to identify target audiences, analyze competitor activity, and inform marketing strategies
• Scheduling and posting content on social media platforms, engaging with followers, and monitoring analytics
• Designing and executing email marketing campaigns including newsletters, promotional emails, and lead nurturing sequences
• Organizing and managing marketing events like trade shows, webinars, and product launches
• Tracking campaign performance metrics, generating reports on key marketing indicators (KPIs), and identifying areas for improvement
• Maintaining brand consistency across all marketing materials and channels
• Maintaining and updating customer databases for targeted marketing efforts
• Working closely with sales, product development, and design teams to align marketing initiatives

Requirements

• Bachelor’s degree in Marketing (required)
• Valid driver's license with good standing MVR
• 3-5 years of hands-on experience in digital marketing
• Ability to effectively communicate both verbally and in writing with various stakeholders
• Generating innovative marketing ideas and concepts
• Understanding of digital marketing tools and platforms like Google Analytics, social media advertising, and email marketing software
• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in SQL, Python, R, or other programming languages for data manipulation and analysis
• Attention to detail by ensuring accuracy in marketing materials and data
• Basic knowledge of web development languages to implement design elements

Benefits

• Medical, Dental, and Vision Insurance
• Life (Voluntary and Employer Paid) and Disability Insurance
• 401(K) with company match beginning with your first contribution
• HSA and/or FSA, as applicable
• Paid Time Off and Company Paid Holidays
• Employee Car Discount Program