Responsibilities

• Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)
• Develop, implement, and manage social media strategies aligned with business goals
• Create, edit, and publish engaging content including text, images, and video across platforms
• Monitor and respond to customer interactions while maintaining brand voice and professionalism
• Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)
• Manage logistics, timelines, and budgets related to marketing events and campaigns
• Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively
• Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance
• Identify trends, high-performing content, and opportunities for growth within the social media landscape
• Maintain compliance with brand standards and ensure all content aligns with company guidelines

Requirements

• Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn
• Strong content creation and copywriting skills
• Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom
• Solid understanding of SEO, keyword research, and Google Analytics (GA4)
• Strong understanding of marketing concepts and campaign strategy
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong communication skills with a customer-focused mindset
• Ability to work collaboratively in a team environment, including hybrid work settings
• Bachelor’s degree in Marketing, Communications, PR, or related field preferred