Responsibilities

• Campaign Activation: Lead the tactical execution of multi-channel marketing plans, ensuring all seasonal specials and brand milestones are launched flawlessly.
• Project Management: Own the marketing calendar, managing timelines, internal approvals, and asset delivery to ensure 100% on-time execution.
• Growth & Lead Generation: Drive guest acquisition through strategic email marketing, targeted digital advertising, local publishing and influencer outreach, and high-impact content strategies.
• Content & Copywriting: Craft compelling copy for our newsletters, social media captions, and in-store promotional materials.
• Digital Ecosystem Maintenance: Keep our digital storefront (Website/CMS) updated with the latest menus, hours, and seasonal imagery.
• Creative Collaboration: Partner with designers to produce eye-catching graphics and physical collateral (menus, table tents, signage).
• Community Engagement: Oversee daily social media activity across all platforms, fostering real-time conversations with our guests and monitoring trends to pitch fresh content ideas.
• Event & Activation Support: Coordinate the logistics for off-site events, local partnerships, from registration and promo items to post-event reporting.
• Performance Tracking: Utilize various platforms for social insights, campaign metrics to build performance reports that translate data into actionable marketing wins.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 1–3 years in a fast-paced marketing or project coordination role (hospitality/F&B experience is a major plus).
• Technical Toolkit: Familiarity with CMS platforms and marketing automation software (e.g., Mailchimp, HubSpot). Proficiency in Google Workspaces or Microsoft Office is essential. Proficiency using Canva, Adobe CS, or AI design tools for quick edits.
• Digital Fluency: A solid grasp of SEO/SEM fundamentals and experience navigating web analytics (Google Analytics/GA4) etc.
• Social Mastery: Native-level knowledge of Instagram, TikTok, Facebook, and LinkedIn.
• AI Marketing: Foundational knowledge, proficiency in marketing tools, prompt engineering, data literacy, ethics and desire for continuous learning.
• The "Soft" Skills: You are a self-motivated, resilient communicator with a sharp eye for detail and the ability to listen7 to the needs of our different neighborhood locations.
• Project Prowess: Proven ability to multitask and collaborate across different teams (Kitchen, Front of House, and Ownership) while meeting firm deadlines.