Marketing Coordinator

Adams Real Estate

Marketing Coordinator - Real Estate Team

Bowling Green, KY (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 6 weeks ago

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Job Summary

Own short and long form video content and channel execution with a strong focus on YouTube growth, cross-platform repurposing, and event-driven marketing assets.

Video Ownership: Plan, film, edit, and publish listings, construction updates, and team branding while maintaining channel cadence.
Content Strategy: Apply best practices, repurpose long-form videos, and derive topics from performance data and trends.
Cross-Channel Execution: Create short-form social content (Reels, Shorts) and maintain consistent messaging across platforms and campaigns.

Job Description

Responsibilities

Own the planning, filming, editing, and publishing of video content for listings, new construction, community features, and team branding.
Manage the day-to-day execution of the team’s YouTube channel, including content planning, uploads, optimization, and consistency.
Apply YouTube best practices for titles, descriptions, thumbnails, tagging, playlists, and calls to action.
Repurpose long-form YouTube videos into short-form content for social media platforms.
Track YouTube performance metrics and use insights to recommend content improvements and future video topics.
Create, schedule, and publish short-form video content (Reels, Shorts, Stories) across Facebook and Instagram.
Write clear, engaging, on-brand captions that support visibility and engagement.
Ensure all active listings receive consistent weekly marketing exposure across platforms.
Monitor engagement and identify content trends or opportunities for improvement.
Research marketing trends, content formats, and competitor strategies at the local and national level.