Responsibilities

• Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams
• Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., – all designed to drive awareness, engagement, and to nurture leads
• Support new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website
• Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Salesforce, Google Analytics, Eloqua and others
• Leverage dashboards to evaluate and report on campaign success
• Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities

Requirements

• Bachelor’s degree
• At least three (3) years of related work experience
• Knowledge of content management systems, marketing technology software, email marketing platforms, and social media platforms
• Strong and concise written, verbal and presentation skills
• Strong time management, attention to detail, organizational skills, and the ability to balance multiple high-profile projects and relationships in a fast-paced environment
• Ability to function effectively both independently and as a member of a team
• Ability to work under tight deadlines and prioritize responsibilities
• Self-starter

Preferred

• Relevant B2B marketing experience; healthcare or government affairs experience preferred

Benefits

• Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.