Responsibilities

• Maintain and update HubSpot CRM, including contact records, lists, and basic segmentation.
• Assist with database hygiene tasks such as de-duplication, field updates, and consent tracking.
• Build and update audience lists for office professionals, Memorial City residents, and regional audiences under direction from marketing leadership.
• Follow established data governance standards across databases.
• Build, schedule, and deploy email and SMS campaigns in HubSpot, including newsletters, event promotions, and tenant communications.
• Assist with setup of drip campaigns and automated workflows using predefined templates and rules.
• Monitor campaign performance metrics (open rates, CTRs, conversions) and compile results.
• Support list growth initiatives and ensure campaigns adhere to CAN-SPAM, TCPA, and internal compliance guidelines.
• Support day-to-day operations of MetroNational’s loyalty program.
• Assist with creating promotions, rewards, and communications based on provided direction.
• Track membership growth, engagement, and redemption activity and report trends.
• Help maintain loyalty program content and member communications.
• Assist with the execution and monitoring of digital advertising campaigns across platforms.
• Coordinate creative assets, updates, and timelines with internal teams or agencies.
• Track spend and performance at a high level.
• Stay informed on basic digital marketing trends and platform updates.
• Pull standard reports from HubSpot, Google Analytics, and ad platforms.
• Maintain recurring performance dashboards and trackers.
• Summarize results and trends for review by marketing leadership.
• Support campaign post-campaign reporting and documentation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1 to 3 years of experience in marketing coordination, digital marketing, or CRM support.
• Hands-on experience with HubSpot or a comparable marketing automation platform.
• Familiarity with email marketing, SMS campaigns, or loyalty programs.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and deadlines in a team environment.
• Working knowledge of marketing metrics and reporting.
• Experience supporting marketing efforts in commercial real estate, retail, hospitality, or mixed-use environments.
• HubSpot certification(s).
• Familiarity with Google Analytics, project management tools, or basic BI dashboards.

Preferred

• HubSpot certification(s)
• Familiarity with Google Analytics, project management tools, or basic BI dashboards