Responsibilities

• Identify, vet, and onboard marketing specialist vendors (SEO agencies, content creators, web developers, AI consultants, ad agencies, etc.) to support franchisee needs
• Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards
• Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity)
• Coordinate with design and development vendors for website updates, landing page creation, and digital asset production
• Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed
• Build and maintain scalable marketing workflows and processes that support all franchisees consistently
• Develop and document standard operating procedures (SOPs) for marketing support functions
• Identify operational bottlenecks and inefficiencies; propose and implement solutions
• Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.)
• Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction

Requirements

• Tech Wizard: Demonstrated comfort with marketing technology platforms, project management tools, and emerging AI/LLM technologies
• Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail and follow-through
• Communication Skills: Excellent written and verbal communication for vendor coordination and documentation
• Problem-Solving: Natural troubleshooter who can identify issues and develop practical solutions
• Initiative: Self-starter who takes ownership and drives projects forward without constant oversight
• Organized: Highly organized with strong time management and prioritization skills

Preferred

• Experience working with AI tools, LLMs (ChatGPT, Claude, etc.), or AI-powered marketing platforms
• Familiarity with SEO, website optimization, or digital marketing fundamentals
• Experience in a franchise system or multi-location business environment
• Background in marketing operations, marketing technology, or vendor management
• Experience with CRM platforms (HubSpot, Salesforce/SingleOps) or operations management systems
• Basic understanding of web development, APIs, or technical integrations