Marketing Coordinator, Marketing and Communications, Moody College of Communication at The University of Texas at Austin | Austin, TX | $60K/yr

The University of Texas at Austin

Marketing Coordinator, Marketing and Communications, Moody College of Communication

Austin, TX (Hybrid)

$60K/yrMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role leads UTLA/UTNY multi-channel marketing campaigns and content creation to support program promotion and recruitment. It covers social media, websites, photography, video production, events, and brand-aligned communications, with a focus on analytics and trend awareness. A bachelor’s degree and several years of experience in multi-channel marketing and content creation are required.

Job Description

Responsibilities

Execute UTLA and UTNY multi-channel marketing and communication campaigns for delivery of publicity, promotions, lead generation and public relations about UTNY and UTLA programs
Deliver messages to key audiences in alignment with program brand awareness, marketing and recruitment goals and initiatives through execution of strategic social media, targeted email campaigns, print materials, storytelling, and other digital or offline communication
Create compelling and engaging written, visual and multimedia posts and stories
Manage website content for UTNY, UTLA
Design graphic assets to align with university, college and program brand guidelines and are engaging and appealing to the target audience
Manage UTLA/UTNY interns
Manage paid social media campaigns
Analyze metrics to determine impact and optimization
Ensure UTNY/UTLA are keeping up with latest trends for their target audiences
Support Moody College marketing and promotion for recruitment, events, deadlines and resources

Requirements

Bachelor’s degree in marketing, communications, journalism, advertising, multimedia production, or a related field
At least 3 years of professional experience executing multi‑channel marketing or communications campaigns
Demonstrated experience managing and creating content for social media platforms, websites, and email marketing campaigns
Strong writing, editing, and storytelling skills for digital and visual platforms
Proven ability to create graphics and multimedia with proficiency using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or comparable design and video tools
Demonstrated experience in photography, video production, and post‑production workflows
Experience analyzing marketing or social media metrics to assess performance and optimize campaigns
Working knowledge of brand standards and ability to apply them consistently across communications
Experience managing multiple projects and deadlines simultaneously with strong attention to detail
Ability to collaborate effectively with stakeholders, including students, staff, faculty, and external partners

Preferred

Experience in higher education, nonprofit, or mission-driven organizations
Experience managing paid social media campaigns and digital advertising
Familiarity with content management systems and website updates
Experience supervising or mentoring student employees or interns
Knowledge of emerging digital storytelling trends and social media best practices

The University of Texas at Austin

The University of Texas at Austin is one of the largest public universities in the United States. Founded in 1883, the University has grown from a single building, eight teachers, two departments and 221 students to a 350-acre main campus with 21,000 faculty and staff, 16 colleges and schools and more than 50,000 students.

Founded in 2014

Austin, Texas, USA

26K employees (1,078 in marketing)

www.utexas.edu