Responsibilities

• Pod collaboration: Work within a cross-functional pod to deliver a comprehensive go-to-market recommendation for U.S. college students and new grads by the end of the summer
• Audience insights: Conduct desk research, surveys, interviews, or social listening to deepen our understanding of college student segments, their needs, and their perceptions of Indeed
• Positioning and messaging: Help develop clear positioning and messaging frameworks tailored to first-year, upper-class, new grad student, and Gen Z segments.
• Channel planning and creation at scale: Assist in developing a multi-channel content and activation plan, and help produce scalable social content, campus experiences, and student association programs that can be repeated and expanded
• Measurement: Support the definition of a KPI and measurement framework, including brand metrics (awareness, consideration, preference) and behavioral metrics (student account sign-ups, apply starts)
• Testing and optimization: Participate in planning and running pilot tests, gathering data, and helping prepare test read-outs and recommendations
• Final deliverables and impact: Contribute to the final presentation and documentation of the pod’s recommendation, including example programs and a rollout plan for Fall 2026 that can be adopted, scaled, and built on after the internship

Requirements

• Currently enrolled in a Bachelor’s or Master’s program with an anticipated graduation date of December 2026 or later
• Studying Marketing, Communications, Visual Arts, Videography/Cinematography, Psychology, Computer Science, Data Science, or a related field
• Keen interest in marketing, communications, brand strategy, or student engagement
• Demonstrated creativity and comfort generating ideas for content, campaigns, or experiences (for example, social content, student organization events, class projects, or personal portfolios)
• Ability to analyze qualitative or quantitative insights and translate findings into clear recommendations
• Familiarity with social platforms commonly used by college students (for example, TikTok, Instagram, and YouTube) and how brands engage authentically in these spaces
• Excellent communication, collaboration, and organizational skills with the ability to manage multiple tasks in a fast-paced team environment

Benefits

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year, and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits!