Responsibilities

• Lead the end-to-end execution of marketing projects, including campaign planning, timelines, priorities, and follow-through.
• Plan and execute digital marketing initiatives including SEO/SEM, PPC, email marketing, websites, thought leadership, and related online campaigns.
• Coordinate with Sales, Engineering, Design, and other cross-functional teams to gather information and details needed for marketing projects and campaigns.
• Manage and coordinate internal and external stakeholders to ensure timely delivery of assets, materials, and resources.
• Create and manage SEO/SEM/GEO/AEO strategies; review analytics from paid search and website partners and report findings and recommendations to the CMO.
• Analyze campaign and website performance metrics, identify trends and insights, and recommend opportunities to improve spend, performance, traffic, engagement, and conversion.
• Work in HubSpot, Constant Contact, CallRail, and/or similar platforms for lead segmentation, marketing automation, email campaigns, and customer interaction tracking.
• Manage website content within CMS platforms, make updates, structure content, maintain consistency across digital properties, and recommend creative ways to increase traffic and conversion.
• Brainstorm, strategize, write, review, and edit clear, concise content for websites, brochures, videos, email, social media, digital campaigns, and other marketing materials.
• Coordinate, plan, and manage participation in trade shows and related marketing activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Approximately 5+ years of relevant experience in digital marketing and/or marketing project management; B2B or manufacturing experience preferred.
• Hands-on experience with SEO/SEM, Google Ads, Google Analytics, Google Search Console, SEMrush, Google Merchant Center, and email marketing platforms; experience with or strong interest in GEO/AEO.
• Strong HubSpot knowledge, including lead segmentation, email automation, and email campaigns; Salesforce experience is a plus.
• Knowledge of content management systems such as WordPress, Strapi, and Payload; Shopify/product listing and e-commerce content experience is a plus.
• Demonstrated ability to manage multiple projects simultaneously, establish priorities, pivot when needed, and keep teams focused on deadlines.
• Strong written and verbal communication skills, including the ability to develop short- and long-form marketing content.
• Excellent project management, interpersonal, analytical, and creative problem-solving skills.
• Experience with project management tools such as Trello or similar platforms.
• Trade show coordination experience and/or agency project experience is a plus.