Responsibilities

• Collaborate and support the marketing department's initiatives with the planning, executing, and tracking marketing strategies and campaigns such as email, events, social media, and content marketing.
• Create and manage content for digital and print marketing materials including brochures, flyers, blogs, and social/web graphics to support awareness and acquisition focused goals.
• Develops and manages marketing campaigns to enhance customer experience and improve customer retention across multiple channels (email, direct mail, web).
• Assist in organizing, analyzing, and follow up of customer satisfaction surveys and feedback.
• Support the creation and execution of email marketing campaigns, including designing email campaign templates and asset coordination, and performing quality assurance to ensure accuracy and a cohesive customer experience.
• Assist in coordinating marketing events, trade shows, and promotional activities.
• Monitor and report on the effectiveness of marketing campaigns on an ongoing basis and recommend adjustments as needed.
• Conduct regular market research to identify trends, competitors, and new opportunities.
• Collaborate with cross-functional teams, including sales and customer service, to ensure cohesive marketing efforts and communication.
• Maintain, organize, and optimize marketing asset library.

Requirements

• Ability to work within various business systems, extract data, and manage workflows.
• Proven experience (2-3 years) in marketing coordination or a similar role.
• Strong written and verbal communication skills.
• Excellent organizational and multitasking abilities.
• Ability to work independently and collaboratively in a team.
• Detail-oriented with a creative mindset.
• Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, HubSpot).
• Knowledge of market research techniques and databases.
• Basic understanding of SEO and SEM concepts is a plus.
• Exceptional time management skills and ability to meet deadlines.
• Ability to work with a team independently and make sound decisions.
• Ability to sit or stand while working for extended periods.