Responsibilities

• Develop, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels to increase brand awareness and lead generation.
• Manage content creation and content management systems (CMS), including WordPress, ensuring all materials are engaging, SEO-friendly, and aligned with brand standards.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website traffic, and maximize conversion rates through strategic SEO practices.
• Analyze campaign performance using Google Analytics, SEM tools, and other analytics platforms to identify opportunities for performance marketing improvements and conversion optimization.
• Oversee social media management by creating engaging posts, managing social media advertising campaigns, and monitoring audience interactions to foster community growth.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content development that supports marketing initiatives.
• Assist in implementing marketing automation strategies to streamline outreach efforts and nurture leads effectively across various channels.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEO, SEM (Search Engine Marketing), and performance marketing techniques.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, or Moz; familiarity with Google Ads (formerly Google AdWords) and Facebook Advertising platforms.
• Proficiency in content creation including copywriting for blogs, emails, social media posts, and landing pages.
• Skilled in website management using WordPress or similar CMS platforms; basic knowledge of HTML, CSS, JavaScript is a plus.
• Experience analyzing data with Google Analytics or SQL to derive actionable insights that inform campaign strategies.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite for creating visually appealing content tailored for digital channels.

Preferred

• basic knowledge of HTML, CSS, JavaScript is a plus.