Marketing Coordinator

Grand Junction, CO (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 4 days ago

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Job Summary

Own end-to-end digital marketing initiatives, from campaign strategy and content creation to optimization and performance analysis, across paid, organic, and web channels.

Lead multi-channel campaigns (social, search, email) and content creation.
Drive website management, SEO, analytics, and reporting to improve engagement and conversions.

Job Description

Responsibilities

Develop and execute comprehensive digital marketing campaigns across social media platforms, including Facebook Advertising and social media management tools.
Manage website content using content management systems like WordPress, ensuring information is current and engaging.
Utilize SEO tools and conduct keyword research to optimize online visibility and improve search engine rankings.
Create compelling content for blogs, newsletters, email marketing campaigns, and promotional materials that resonate with our target audience.
Oversee paid advertising campaigns using Google Ads (formerly Google AdWords) and SEM strategies to maximize reach and engagement.
Analyze web analytics reports with tools like Google Analytics and Google Tag Manager to measure campaign performance and identify opportunities for improvement.
Collaborate with design teams to produce visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, and basic graphic design principles.

Requirements

Proven experience with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and marketing automation platforms.
Strong proficiency in website management using WordPress or similar content management systems.
Technical skills in HTML, CSS, JavaScript, and SQL are highly undesirable for website updates and performance tracking.