Responsibilities

• Develop and support marketing email campaigns, collaborating with internal teams and external vendors generate Marketing Qualified Leads (MQLs), and produce relevant reporting and KPIs
• Organize marketing planning events, including trade conferences and virtual webinars, and maximize lead generation as a source of revenue and for direct hand-off to Revenue Reps
• Collaborate with our Revenue Department, including internal communications with Revenue management, obtaining Rep feedback, and accelerating launch of marketing campaigns that supports objectives for New Sales and Client Services
• Assist the VP of Marketing maintain the Marketing calendar (e.g., events, email campaigns, content schedules), proactively communicating upcoming initiatives to the Revenue department
• Drive social media growth for brand awareness and position the company as an industry leader
• Conduct QA testing and review of digital marketing initiatives, including website updates, marketing content, email campaigns, workflows, and reporting
• Participate in any additional marketing-related projects and responsibilities as assigned
• Help maintain overall data quality within the Customer Relationship Management (CRM) platform, working closely with stakeholders in revenue operations
• Develop and maintain an evolving understanding of company offerings, competitive landscape, and relevant industry trends to promote new and existing products

Requirements

• Bachelor’s degree required; preferably in marketing, business, finance, or a related field
• 3-5 years experience in marketing operations, reliable, and strong desire for growth
• Ability to manage multiple competing priorities in a fast-paced, lean corporate setting
• Ability to work independently and in a highly collaborative, team-oriented environment

Preferred

• Familiarity with CRM systems (HubSpot), Wordpress, ZoomInfo, Social media platforms, and/or other marketing tools is a plus
• Use of AI in delivering value from the marketing function both in productivity and content quality
• Experience with digital marketing and account based marketing
• Knowledge of different design platforms (e.g., Canva or Shutterstock)
• Strong attention to detail and a proactive, problem-solving mindset
• Prior work at a growth technology business in the marketing or revenue operations discipline

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance
• Benefits: Comprehensive coverage including medical, dental, vision, and life insurance; flexible spending and health savings account options; and a 401(k) to invest in your future