Responsibilities

• Collaboratively work with the team to provide approvals, feedback, and adjustments to content sent in for our daily IG stories, emails, feed graphics, and feed plans from our marketing assistant + designers.
• Strategise our influencer outreach program so that we can receive high converting content for our socials + ads
• Plan out strategic promotions and campaigns for our marketing calendar and communicate these ideas with the team to implement on the website/socials
• Brand partnerships: Reach out and coordinate brand partnerships such as giveaways, gift with purchases, or other brand collaborations (Aim for 1 per month)
• Video editing: Edit content from shoots and our creators to use for socials + ads
• Emails: Work together with our graphic designer + marketing assistant to implement high converting email campaigns.
• Assist with shoots: Moodboard, plan and coordinate shoots and help with the shooting on-site
• Coordinate shoots end-to-end: moodboarding, logistics, prop sourcing, and on-site execution
• Conceptualise, shoot, and edit short-form video content (Reels, TikToks, Stories)
• Analyse social performance and optimise content based on results & identify viral content opportunities and growth opportunities across social platforms

Requirements

• 1–3 years of experience in a marketing, content, or social media role — ideally within beauty, lifestyle, or DTC ecommerce
• A proven content creator in your own right — you know what performs on TikTok and Instagram, and you can back it up with results
• Strategic thinker who can move between big-picture planning and hands-on execution
• Not camera-shy — equally comfortable in front of or behind the camera
• Highly organised and self-directed; you take ownership without waiting to be asked
• Strong copywriting instincts — you can write captions that stop the scroll
• Comfortable leveraging AI tools to work faster and smarter
• Based in New York City (hybrid role)