Responsibilities

• Marketing Automation & Data Migration Support: Assist with migration from ActiveCampaign to Salesforce Marketing Cloud
• Support data cleansing, list validation, and field mapping
• QA email builds, workflows, and automation logic
• Help maintain data accuracy and system integrity during transition
• Campaign Execution & Segmentation Support: Assist with audience segmentation and target list development (including TPAs, Brokers, and Small Health Plans)
• Support execution of nurture and drip campaigns
• Clean, prepare, and validate contact lists
• Track and report basic campaign performance metrics
• Support event-related campaigns and logistics for conferences/events
• Marketing Operations, Reporting & AI Tool Support: Support development and maintenance of marketing dashboards and KPI tracking
• Assist with campaign performance reporting and data analysis
• Help manage and organize marketing data across platforms (CRM, marketing automation tools)
• Identify data gaps and support ongoing data quality improvements
• Leverage AI tools to support content drafting, campaign optimization, data analysis, and workflow efficiency
• Assist in documenting marketing processes, workflows, and best practices

Requirements

• Current undergraduate or graduate student in Marketing, Business, Communications, or related field
• Strong attention to detail and organizational skills
• Ability to manage multiple projects in a remote environment
• Strong written and verbal communication skills
• Analytical mindset with comfort working in spreadsheets and marketing tools
• Interest in healthcare, B2B marketing, or growth marketing
• Experience with the MS Office suite of products

Preferred

• Experience with marketing automation platforms (ActiveCampaign, HubSpot, Salesforce Marketing Cloud, etc.)
• Familiarity with CRM systems
• Experience supporting email campaigns or digital marketing initiatives
• Understanding of segmentation, nurture logic, and campaign workflows
• Familiarity with SharePoint Online or digital content repositories
• Experience with project management tools
• Event coordination experience