CRM operations and campaign enablement drive data integrity and targeted marketing actions across the funnel.

• Own the day-to-day administration, accuracy, and continuous improvement of the CRM platform including product data, contact records, market segmentation, and targeted marketing initiatives.
• Capture, enter, and manage inbound leads from multiple sources, ensuring timely follow-up, accurate data entry, and lead qualification.
• Research and build targeted contact lists using third-party industry databases to identify new opportunities, projects, and market-specific prospects.
• Support website content updates and optimization efforts, gathering feedback from internal stakeholders and external partners to improve usability, messaging, and customer experience.
• Maintain and update sales collateral, product literature, and web-based resources while coordinating timely fulfillment requests for internal teams and external customers.
• Develop and coordinate digital and social media campaigns that strengthen brand visibility, increase engagement, and support lead generation across LinkedIn and YouTube.
• Create and support email promotions and campaign assets aligned with business priorities and branding standards.
• Analyze campaign performance and prepare post-campaign reports using marketing automation and analytics tools to inform future improvements.
• Help maintain the content calendar to ensure consistent, timely execution of marketing initiatives.
• Monitor social media and digital performance metrics, identify trends, and recommend actions to improve reach, engagement, and conversion.

Requirements:

• At least two years of experience in digital marketing, marketing coordination, or sales support, preferably in a B2B or manufacturing environment.
• Excellent organizational, written, verbal, and interpersonal communication skills, with the ability to manage multiple priorities effectively.
• Proficiency with Microsoft Office and experience using digital marketing and web tools such as WIX, Canva, Google Analytics, Google Search Console, and SEMrush.
• Hands-on experience with CRM and marketing automation platforms, preferably Microsoft Dynamics CRM and ClickDimensions or similar systems.
• Demonstrated ability to work independently, take initiative, and deliver high-quality work in a fast-paced environment.
• Strong collaboration skills to align with sales, product, and external partners.

Benefits:

• 401(k)
• Employee Referral Bonus Program
• Tuition Reimbursement
• Career Development Opportunities
• Training Opportunities
• Paid Holidays
• Medical, Dental, and Vision Benefit Plans
• Wellness Programs
• Paid Vacation
• Sport Leagues