Responsibilities

• Develop the strategic plan and execution tactics in collaboration with practice manager and physician leaders for all medical marketing communications and activities across multiple channels including direct to consumer, healthcare professionals, providers, payers and influencers
• Surveying local primary and specialty physicians to increase the number of patient referrals to the cardiology service line
• Helping build and maintain relationships with referring providers
• Act as liaison with firms that produce and distribute public relations materials, advertising and marketing collateral
• Growing physician referrals and connecting our facility with the local healthcare community
• Plan and implement to ensure that strategic messages are communicated effectively. Plan and implement aggressive testing plans with closed loop reporting and analytics leading to actionable insights
• Take responsibility for driving go-to-market tactics, meeting or exceeding acquisition-related performance goals based on key performance metrics around order volume, revenue growth and customer acquisition
• Meeting with referring doctors to discuss patient care, referrals, new treatments, and existing referrals
• Increasing high revenue procedures and surgeries
• Produce weekly, monthly, quarterly, and annual reports regarding marketing progress to identify trends and reporting out to Practice Manager, Director, and Providers

Requirements

• Strong interpersonal communication, public speaking, and organizational skills
• Healthcare field experience
• High enthusiasm, creativity and desire to work on an innovative team
• Knowledge of budgeting, forecasting and analytical skills
• Ability to perform in a team-oriented environment and comfortable leading projects to completion
• Ability to learn and communicate services and treatment offerings, and general medical field knowledge
• Willingness to travel
• GED or High school graduate
• Degree in Marketing Business Administration, or Public Relations preferred
• Minimum of three (3) years' experience in the medical field required

Preferred

• Strong interpersonal, communication, and public speaking skills
• Experience in Healthcare marketing
• Team Player: Works well as a member of a group
• Enthusiastic: Shows intense and eager enjoyment and interest
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Self-Starter: Inspired to perform without outside help
• Financial: Inspired to perform well by monetary reimbursement

Benefits

• Medical, Dental, and Vision benefits
• 401k match available
• Paid Time Off
• short-term and long-term disability
• life insurance