Marketing Coordinator, Brand & Originals

New York City, NY (On-site)

$57K/yr – $76K/yrEntry Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own brand campaigns and partnerships in service of ESPN’s audience growth and engagement, with a focus on cross‑team asset creation, event sponsorships, and performance tracking.

Growth Infrastructure: Drive brand campaigns, events, and partnerships that move key audience metrics while staying on brand.
Brand Asset Creation: Move assets from concept to production with creative, digital, social, and content teams under brand guidelines.
Performance & Partnerships: Measure results, optimize spend, and steward agency/vendor relationships to hit budget and outcomes.

Job Description

Own cross‑channel brand campaigns and partnerships that align with ESPN objectives and resonate with sports fans.

Growth Infrastructure: Align brand campaigns with strategic goals, coordinate events, promotions, sponsorships, and partnerships to drive audience engagement.
Brand Asset Creation: Collaborate with creative, digital, social, and content teams to produce brand‑consistent materials and digital content per ESPN guidelines.
Performance & Partnerships: Track campaign results and manage external agencies/vendors to optimize impact within budget.

ESPN

ESPN is the leading multiplatform sports entertainment brand that features seven U.S. television networks, the leading sports app, direct-to-consumer ESPN+, leading social and digital platforms, ESPN.com, ESPN Audio, endeavors on every continent around the world, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide).

Founded in 1979

Bristol, Connecticut, USA

11K employees (5,821 in marketing)

espncareers.com