Responsibilities

• POSITION SUMMARY: Develops materials and coordinates with internal and external vendors to deliver messages to the public and the media regarding Birkey’s Farm Store, Inc.
• ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
• Support the Marketing Manager with planning, implementing, and monitoring of marketing campaigns.
• Demonstrate strong project management skills and the ability to manage multiple projects across varying timelines and complexities simultaneously.
• Create and oversee the production of internal and external marketing deliverables including print documents, radio, email blasts, flyers, digital marketing, and other related efforts, as directed. Prepare, format, and edit a wide range of documents.
• Organize and complete work autonomously while meeting deadlines.
• Package and prepare files for release to printers. Conduct press checks.
• Support social media efforts and web updates, including content creation, editing, and posting as needed.
• Collaborate closely with internal stakeholders, including store managers and other team members at all locations to develop, manage and deploy customer and prospective customer communication projects.
• Assist with video production efforts and photography requirements to support marketing strategies and tactics.

Requirements

• Minimum of 2 years of experience in direct-to-consumer (D2C) marketing.
• Proficiency with Adobe Creative Cloud and all social media platforms.
• Comfortable with, or able to quickly learn, Active Campaign, ClickFunnels, and other digital marketing tools.
• Strong ability to organize and complete work autonomously while meeting deadlines.
• Ability to understand and carry out oral and written directions.
• Strong ability to maintain a high degree of motivation in team members to ensure focus on providing the highest level of customer satisfaction
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee would normally lift or move up to 10 lbs. and occasionally lift or move up to 50 lbs.
• Ability to tolerate up and down movement with bending or stooping including reaching above and below shoulder height with arms and hands.
• Ability to sit/stand for extended periods of time.

Preferred

• Experience producing and editing high-quality video and photographic content for marketing purposes, including familiarity with editing software (e.g., Adobe Premiere Pro, Final Cut Pro), is a plus but not required.