Responsibilities

• Develop and implement comprehensive marketing campaigns utilizing SEO, social media marketing, email marketing, and paid advertising channels such as Google Ads and Facebook Advertising
• Manage content creation for websites, blogs, social media platforms, and email newsletters, ensuring alignment with brand voice and strategic goals
• Optimize website content using SEO tools, keyword research, and conversion optimization techniques to improve search engine rankings and user engagement
• Utilize WordPress and other content management systems to update website pages, monitor site performance with Google Analytics, and analyze user behavior for continuous improvement
• Coordinate with design teams to produce compelling graphics using Adobe Creative Suite and Adobe Photoshop for digital assets, advertisements, and social media posts
• Conduct performance marketing analysis through analytics tools like Google Analytics and SEM strategies to measure campaign effectiveness and ROI
• Support e-commerce initiatives by implementing SEO best practices, managing product listings, and enhancing online shopping experiences through HTML, CSS, JavaScript, SQL, and marketing automation tools

Requirements

• Bilingual in Chinese
• Proficiency in SEO tools such as SEMrush or Ahrefs
• Strong knowledge of digital marketing channels including Facebook Business Manager, Google Ads/Google AdWords, and email marketing platforms
• Experience with content creation, copywriting, graphic design, and content management systems like WordPress
• Familiarity with HTML, CSS, JavaScript, SQL for website updates and performance enhancements
• Expertise in conversion optimization techniques to increase lead generation and sales conversions
• Ability to analyze data using Google Analytics or similar tools to inform strategic decisions
• Knowledge of B2B marketing strategies combined with performance marketing principles to target business audiences effectively