Responsibilities

• You'll develop and execute content across social platforms (Instagram-primary), write and manage email campaigns, and support brand strategy to ensure Bel Merch shows up consistently and with intention across every channel.
• You'll work closely with the founder, collaborate with creative partners, track performance, and bring a sharp editorial eye to everything that goes out under the Bel name.
• This role requires someone who can hold the brand voice without being managed and move fluidly between creative execution and strategic thinking.

Requirements

• Experience managing social content and brand presence for a company, agency, or creative business
• Hands-on experience with email marketing platforms (Klaviyo, Mailchimp, or similar)
• Strong, adaptable writing voice with an instinct for brand tone and editorial consistency
• Comfortable contributing to brand strategy, not just executing against it
• Genuine eye for design and aesthetics, you understand why it matters
• Ability to track performance and translate data into actionable creative decisions
• Self-directed with strong organizational skills and reliable follow-through

Preferred

• Background in branded merchandise, retail, lifestyle, or arts and culture is a plus