Marketing Content Writer

Stevens Point, WI (On-site)

$43K/yr – $47K/yrEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive Skyward content to educate K-12 buyers with blogs, articles, and videos that align to brand voice.

  • Own research, development, and production of engaging content for target audiences.
  • Must-have: Exceptional writing and editing with solid content marketing know-how.
  • Standout: Collaboration with digital media and willingness to travel for conferences.

Job Description

Responsibilities

  • Research, develop, and produce engaging content—blogs, articles, videos, and more—that resonates with our target audience.
  • Collaborate with our digital media team to create impactful marketing materials.
  • Maintain a strong understanding of Skyward products, the K-12 landscape, and our competitive market.
  • Ensure consistency in tone and message across all content.
  • Proofread and edit for accuracy and quality.
  • Contribute creative ideas and exercise critical thinking in content development.
  • Occasionally travel to conferences and training events.

Requirements

  • Degree in marketing, communications, related field, or equivalent experience.
  • Exceptional writing, editing, and communication skills.
  • Strong creativity and analytical thinking.
  • Ability to manage multiple projects and meet deadlines independently.
  • Proficiency in Microsoft Office and design tools (Adobe Illustrator, Photoshop, InDesign).
  • Familiarity with content marketing best practices.

Benefits

  • Paid time off
  • 8.5 paid holidays
  • 401(k) retirement plan with company match
  • Health, dental, and vision coverage
  • Company sponsored basic life/AD&D, short-term, and long-term disability
  • Employee Assistance Program
  • A robust wellness program
Skyward logo

Skyward

3.5 Glassdoor

Less time on tasks. More time for students. Serving K-12 school districts around the world with innovative #SIS and #ERP software solutions. Visit www.skyward.com to learn more.

Founded in 1980
Stevens Point, Wisconsin, USA
652 employees (56 in marketing)
75% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
901.6K
Traffic Source Mix
Search
43.2%
Direct
49.8%
Referral
6%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~652

Marketing Team

Marketing Team Size
41 (6% of company)
Median Career Experience
15 years
Median Tenure
11.8 years

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