Marketing Content Specialist

Columbus, OH (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 5 weeks ago

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Job Summary

Own cross-channel content and messaging for retail campaigns, coordinating social, email, and in-store touchpoints while aligning with merchant teams and campaigns.

  • Content Engine: Create and schedule social posts and emails, craft copy for multiple channels, and develop basic creative assets.
  • Marketing Ops: Manage asset coordination, reporting, and cross-department collaboration to ensure brand consistency.
  • Brand Execution: Sustain in-store PA messaging, signage, and promotional materials across digital, print, and physical touchpoints.

Job Description

Responsibilities

  • Create and schedule daily and ad hoc social media content for supported social media platforms.
  • Create and schedule email marketing content three times per week and for ad hoc campaigns.
  • Write copy for social posts, emails, SMS, in-store PA announcements, signage, and marketing materials.
  • Support SMS messaging to align with email, social, and promotional campaigns.
  • Develop evergreen and event-specific in-store PA messaging.
  • Coordinate product pulls and digital product submissions with merchant teams.
  • Develop basic art and creative assets to support campaigns as needed.
  • Support retail marketing campaigns, including signage, displays, promotional materials, and digital content.
  • Ensure brand consistency across digital, print, and in-store customer touchpoints.
  • Provide weekly social media and email reporting, insights, and recommendations.

Requirements

  • Associates degree in Marketing, Communications, Business, Advertising, or a related field.
  • 2–4 years of experience in marketing, content creation, social media, email marketing, or a related role.
  • Strong copywriting, editing, and communication skills.
  • Strong understanding of retail marketing and customer engagement.
  • Excellent project management and organizational skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong attention to detail and ability to ensure accuracy across all marketing materials.
  • Proficiency with social media platforms, email marketing tools, content management systems, and basic analytics platforms.
  • Ability to collaborate effectively across departments and with external partners.
  • Ability to travel to local store locations as needed.

Preferred

  • Retail, off-price retail, or consumer goods marketing experience.
  • Familiarity with shopper marketing and point-of-sale strategies.
  • Experience with CRM platforms, email marketing systems, social media scheduling tools, Iterable, and Google Analytics.
  • Basic graphic design experience and proficiency with Adobe Creative Suite or similar design tools.
  • Experience analyzing campaign performance and making recommendations based on results.
Variety Wholesalers logo

Variety Wholesalers

Roses Discount Stores is a super-regional retail chain founded in 1915 by Paul Howard Rose and headquartered in Henderson, NC. In 1997, Variety Wholesalers, Inc. purchased Roses. Variety Wholesalers, Inc. is a family owned business that began in 1922. In 1949, John W. Pope took over his family’s “Five and Dime” stores, eventually growing them into one of the largest privately owned companies in the United States. Today Variety Wholesalers is based in Henderson, NC and John Pope’s son, Art Pope serves as chairman. Variety Wholesalers, Inc. operates 422 stores throughout the Southeast, primarily comprised of the Roses and Roses Express brands.

Founded in 1922
Henderson, North Carolina, USA
1.6K employees (45 in marketing)

Traffic Signals

Monthly Visitors
164.9K
Monthly Google Ads Budget
$10K
Traffic Source Mix
Search
52.1%
Direct
21.9%
Referral
9%
Social
0.2%
Paid
4.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
45 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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