Own the content engine for pipeline impact across healthcare marketing, turning strategy into multi-format assets and measurable demand.

• Own content strategy and audience-aligned asset development across blogs, guides, case studies, emails, and social.
• Lead multi-format content creation and repurposing across written, visual, video, and live-event formats.
• Align with Product Marketing, Sales, and Marketing Ops to drive qualified leads and measure impact with data-driven content metrics.
• Leverage AI and other tools to accelerate output, tailor messaging at scale, and test new formats.
• Optimize content for SEO to improve organic visibility.
• Distribute content through email marketing, social media, and our website.
• Promote and distribute campaign material to internal audiences with department content packages.
• Track and analyze content performance metrics to measure pipeline growth and demand generation.
• Use data-driven insights to refine content strategies and future campaigns.
• Work closely with marketing, sales, and product teams to ensure alignment and consistency.