Responsibilities

• The Content Specialist plays a central role in developing compelling written content and managing messaging strategy across platforms and departments.
• Content Specialist develops written content for Erlanger's marketing campaigns, service lines, internal communications, and external-facing materials.
• This role is responsible for ensuring Erlanger's brand voice is clear, consistent, and aligned with strategic goals, whether writing headlines for a campaign, scripting video content, creating speeches for executives, or managing copy for Foundation fundraising events.
• This requires building relationships with key stakeholders whose voice and messaging are often relayed to internal and external audiences.
• This role bridges strategy and execution by contributing directly to campaign creative while also overseeing the content production process from ideation to deployment.
• Reporting to the Content Strategist and working in close partnership with the Creative, Marketing, Community Relations, and Digital teams, the Content Specialist serves as a key writer and editorial strategist for Erlanger.
• The expectation for this job is to be organized, self-motivated, energetic, and proactive.

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or a related field, or equivalent work experience
• 3-5 years of experience in writing, content strategy, or editorial leadership, preferably in healthcare, nonprofit, or agency environments
• Familiarity with content management systems (CMS), email marketing platforms, and intranet tools

Preferred

• Basic understanding of HTML/CSS and SEO principles preferred
• Experience in healthcare or nonprofit communications is a plus