Marketing Content Specialist at Enterprise Bank & Trust | Clayton, MO

Enterprise Bank & Trust

Marketing Content Specialist

Clayton, MO (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Assist in enterprise content management to improve visibility, governance, localization, and lifecycle across marketing programs.

Own editorial calendar and content lifecycle to support governance and compliance.
Must-have: 3+ years of professional experience and CMS familiarity.
Standout: Cross-functional work with web/digital teams and localization.

Job Description

Responsibilities

Manage centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance
Conduct content inventory and curation updates to central repositories (content asset management, website, MAP, Enterprise Vault, etc.)
Maintain a detailed content inventory; identify gaps and make recommendations
Aggregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users
Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation and maintenance
Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts
Manage content localization on the basis of content strategy, regional needs and expectations
Together with content and campaign teams, help design and optimize workflows, standards, and processes for content asset management
Collaborate with web and digital teams to audit and identify ways to optimize website pages and related content to improve organic traffic, engagement and conversion
Develop or edit and optimize web copy to align with best practices including SEO

Requirements

Bachelor’s degree required with concentration in Marketing, Public Relations, Journalism, Communications or related field
3+ years of professional experience
Microsoft Office Suite
Google Workspace/G Suite
Content management system(s)

Preferred

Experience in banking, financial services or other highly regulated industry preferred
Knowledge of a wide range of marketing techniques and concepts
Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines
Strong project management and organizational skills

Benefits

annual paid volunteer time off and charitable-matching opportunities
Voted a Best Bank to Work For by American Banker for multiple years
the opportunity to chart their own career path with us
Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities.

Enterprise Bank & Trust

4.6 Glassdoor

Enterprise Bank & Trust’s unwavering commitment is to guide people to a lifetime of financial success. We deliver on this promise by:· Empowering private businesses to improve their success· Helping families to secure their financial futures· Investing in our communities to advance quality of lifeOur success is because of our people and culture. We hire the best people in the industry and foster a culture of personal service. This is because we are more than a bank, we are an enterprising financial partner.Let’s start a conversation. Enterprise Financial Services Corp (NASDAQ: EFSC)www.enterprisebank.comEqual Housing LenderMember FDIC

Founded in 1988

Clayton, Missouri, USA

1.7K employees (26 in marketing)

www.enterprisebank.com

99% recommend to a friend

99% CEO approval