Responsibilities

• Content Creation*: Develop and write high-quality, compelling content for use in newsletters, website feature stories, and social media platforms that tell the organization's story and demonstrate its impact.
• Collaborate with other departments to determine content and timing for future print and digital materials.
• Edit and polish stories written by volunteers to ensure they meet brand standards for publication.
• Capture and edit engaging content for social channels, using video, stills, audio, and other approved assets.
• Social Media Management*: Develop and execute a comprehensive content calendar for social media platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn) to enhance brand awareness and community engagement.
• Ensure all platforms are current, engaging, and aligned with brand guidelines, and respond to comments and questions.
• Monitor social trends and contribute platform-specific recommendations based on trending content, audience behavior, and channel performance insights.
• Email Marketing*: Create and distribute email marketing campaigns to target audiences, track performance, and optimize engagement levels.
• SEO and Website Management*: Assist in updating the organization's website (WordPress), ensuring content is current, user-friendly, accessible, and optimized for search engines (SEO).
• Marketing Analytics*: Monitor and analyze social media metrics, website traffic, and email campaign performance to evaluate effectiveness and inform strategy.