Marketing Content Producer

Saint Paul, MN (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end multimedia content pipeline for mission-driven initiatives, delivering video, photography, and cross-channel formats with a social-first focus.

  • Own execution of multimedia content from shooting to final delivery across channels.
  • Collaborate with marketing teams to align creative with strategic initiatives and audience engagement.
  • Partner with social and digital teams to optimize for SEO, YouTube, and search visibility.

Job Description

Responsibilities

  • Produce, capture, and edit high-quality design, video and photography content that aligns with brand standards and messaging across channels (social, web, email, campaigns).
  • Collaborate with marketing and communications teams to develop content that supports strategic initiatives, audience engagement, and fundraising efforts.
  • Own execution of multimedia content, including shooting, editing, post-production, and final delivery.
  • Apply a social-first approach to content creation—developing engaging formats across video, imagery, and audio.
  • Partner with social media stakeholders to plan and execute a content calendar aligned with annual campaigns and organizational priorities.
  • Monitor and analyze content performance; use insights to refine creative approach and improve engagement, reach, and effectiveness.
  • Stay current with industry trends, platform changes, and audience behaviors to inform innovative content strategies.
  • Be able to create and iterate creative solutions in a fast-paced, demand generation environment
  • Cross-Channel Optimization & Collaboration: Partner with digital and marketing teams to optimize video and content for SEO, YouTube, and search visibility.
  • Provide video editing support for prevention programs and priority initiatives.

Requirements

  • Bachelor’s degree in Marketing, Communications, Graphic Design, Video Production, or related field.
  • 5–7 years of experience in content creation, including a strong portfolio of video and photography work.
  • Demonstrated expertise in multimedia production, including filming, editing, and post-production.
  • Proficiency with creative tools such as Adobe Premiere Pro, After Effects, Canva, and similar platforms.
  • Experience creating content for social media platforms, content management systems, and digital channels.
  • Strong understanding of brand standards, storytelling, and audience engagement strategies.
  • Experience using analytics tools to assess content performance and inform optimization.
  • Excellent project management skills with the ability to manage multiple priorities and deadlines.

Preferred

  • Strong critical thinking, problem-solving, and decision-making capabilities.
  • Excellent interpersonal and communication skills with the ability to collaborate across all levels of the organization.
  • High level of adaptability, creativity, and attention to detail.
  • Ability to take direction while proactively identifying opportunities and solutions.
  • Comfortable working in a highly collaborative, fast-paced, mission-driven environment.
  • Ability to translate feedback into creative iterations quickly.

Benefits

  • Comprehensive benefits package, including:
  • Competitive Health, Dental and Vision Plans
  • Retirement savings plan with employer match
  • Paid time-off
  • Tuition reimbursement
Hazelden Betty Ford Foundation logo

Hazelden Betty Ford Foundation

4.0 Glassdoor

The Hazelden Betty Ford Foundation is the nation's largest nonprofit treatment provider, with a legacy that began in 1949 and includes the 1982 founding of the Betty Ford Center. With 17 sites in California, Minnesota, Oregon, Illinois, New York, Florida, Massachusetts, Colorado and Washington, the Foundation offers prevention and recovery solutions nationwide and across the entire continuum of care for youth and adults. The Foundation includes:•the nation's largest recovery publishing house•a fully-accredited graduate school of addiction studies•a dedicated addiction research center•intensive educational programs for medical students and professionals•community and school-based prevention programs and services•unique family and children’s programs•an influential institute for recovery advocacy and policyDiversity, Equity and Inclusion at the Hazelden Betty Ford FoundationOur collective ability to meet the challenges of today and thrive in the future is directly connected to having a diverse workforce, an inclusive culture, a strong presence in diverse communities, and the provision of culturally responsive care. To that end, in early 2019, the Hazelden Betty Ford Foundation embarked on a strategic and sustainable journey for change in procedures, decision-making processes and the allocation of resources.Learn more about what we are doing to affect long-term, sustainable change. https://www.hazeldenbettyford.org/about-us/diversity-equity-inclusionDo Meaningful WorkInterested in learning more about what it's like to work at Hazelden Betty Ford? Learn more from some of our current employees: https://www.youtube.com/playlist?list=PLfBfcXEyM_XO_jDB4PC2vZZX9H7OOBuCySearch our current job openings and join our team today: https://www.hazeldenbettyford.org/about-us/support/careers

Founded in 1949
Center City, Minnesota, USA
1.4K employees (70 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
326.4K
Monthly Google Ads Budget
$281.3K
Traffic Source Mix
Search
56.4%
Direct
38.4%
Referral
4.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
60 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$8.1M
Last Raise
$50K
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant • $50K
  • Jul 2022
    Grant • $8M

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