Marketing Content Manager

Lexington, KY (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive win-rate by owning pursuit content and multi-channel narratives for proposals and marketing.

  • Must-have: 5+ years in marketing, business development, or proposal roles with strong copy and editing.
  • Standout: Proven ability to coordinate diverse stakeholders and deliver compliant, high-quality proposals.

Job Description

Responsibilities

  • Own content development and strategy for pursuits and proposals, including drafting key proposal sections, ensuring RFP compliance, and managing content governance in partnership with stakeholders.
  • Bridge strategy and proposal execution, ensuring messaging consistency from pursuit through submission.
  • Lead content strategy across pursuits, proposals, digital platforms, and marketing initiatives to support business growth and brand positioning.
  • Develop compelling, customer-focused narratives that align Gray’s experience, services, and value proposition with audience needs and project objectives.
  • Create, adapt, and manage high-impact content, including case studies, website content, thought-leadership pieces, whitepapers, and trade show materials.
  • Translate complex project, technical, and industry information into clear, engaging content through stakeholder interviews and collaboration with subject matter experts.
  • Support day-to-day website content updates, including service pages, market pages, project profiles, and news or insights content.
  • Manage content development timelines and workflows, ensuring quality, consistency, and on-brand execution across channels through cross functional collaboration.

Requirements

  • Bachelors degree in Marketing, Sales, Communications, Journalism, English (or equivalent professional experience)
  • 5+ years of experience in, marketing, business development, copywriting, or proposal-focused roles (construction, architecture, engineering, or industrial sectors preferred)
  • Exceptional copywriting and editing skills, with the ability to tailor messaging for technical, executive, and customer audiences
  • Experience supporting or managing end-to-end proposal development in a B2B or professional services environment
  • Strong understanding of RFP/RFQ response requirements, compliance, and evaluation criteria
  • Experience developing and managing content across multiple channels, including proposals, websites, case studies, thought leadership, and sales enablement
  • Demonstrated ability to work effectively and balance inputs from diverse stakeholders, including senior leaders, technical experts, business development teams, and external partners
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a deadline driven environment
  • High attention to quality, accuracy, and consistency across all deliverables
  • Thrives in fast paced, deadline driven environments with frequent change

Nice To Have

  • Familiarity with basic SEO best practices for onpage content (headings, metadata, internal linking, keyword alignment), in partnership with digital or SEO teams
  • Experience updating and managing website content within a content management system (CMS) such as WordPress, Sitecore, HubSpot CMS, or similar
  • Proficiency with Microsoft Word and PowerPoint; experience working with branded templates and designers preferred
  • Familiarity with proposal tools, content libraries, CRM systems, or sales enablement platforms
  • Strong understanding of brand positioning and messaging frameworks