Marketing Content Lead - AEC Industry

The Villages, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Owns content development, brand storytelling, and digital marketing activities across multiple platforms, leading proposals, graphics, and social media in collaboration with cross-functional teams.

Job Description

Responsibilities

  • Content Development & Brand Storytelling\n\nDevelop engaging, strategic content across multiple platforms and audience types.\nWrite and manage website copy, blog articles, case studies, project descriptions, recruitment materials, email campaigns, and marketing collateral.\nInterview technical staff and project teams to gather project information and story opportunities.\nEnsure all content aligns with CFB’s brand standards, messaging, and visual identity.\nAdapt writing style and messaging based on audience, platform, and communication goals.
  • Digital Marketing & Social Media\n\nDevelop, schedule, and manage social media content across multiple platforms.\nCreate content that supports brand awareness, recruiting, thought leadership, and client engagement.\nSupport website updates and digital content management.\nResearch and apply SEO and AEO best practices to improve digital visibility and performance.\nUtilize AI-assisted tools to support content development while maintaining brand voice and quality standards.\nMonitor social engagement and support online reputation management.
  • Proposals & Business Development Support\n\nSupport development of RFQs, RFPs, proposals, qualifications packages, and other pursuit materials.\nCollaborate with marketing, business development, and technical teams to develop strategic, client-focused messaging.\nPrepare, edit, proofread, and format marketing and technical documents for accuracy, consistency, and quality.\nAssist with presentations, graphics, infographics, and other visual communication materials as needed.
  • Graphic & Brand Support\n\nSupport graphic design, layout, and visual presentation of marketing, proposal, and client-facing materials.\nDevelop polished, visually consistent marketing pieces across digital and print platforms.\nAssist with presentations, graphics, infographics, and other visual communication materials as needed.\nHelp maintain consistent branding, formatting, and visual identity across all marketing and pursuit deliverables.

Requirements

  • Minimum 2 years of experience in marketing, communications, proposal coordination, content development, or related roles within the AEC industry or professional services environment is required.
  • Excellent writing, editing, proofreading, organizational, and communication skills.
  • Strong creative and technical writing abilities.
  • Ability to translate complex technical information into clear, concise, and engaging communications.
  • Strong collaboration skills and ability to work across technical, marketing, business development, and leadership teams.

Preferred

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred; equivalent experience considered.
  • Experience with proposal development and pursuit marketing in the AEC industry.
  • Graphic design experience or strong visual communication and layout skills preferred.
  • Experience with design platforms including Canva and Adobe Creative Suite preferred.
  • Experience with content management systems, social media platforms, and digital marketing best practices including SEO, AEO, and analytics

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Marketing Content Lead - AEC Industry

Clymer Farner Barley · The Villages, FL · Unknown