Marketing Content Development Manager

USA (Hybrid)

$106K/yr – $143K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and execute end-to-end content strategy to translate complex product tech into differentiated messaging for technical and executive audiences, while coordinating cross-functional teams and measuring impact.

  • Own content strategy and delivery across launches, campaigns, and collateral.
  • Collaborate with product, engineering, sales, and service to create persuasive, customer focused assets.

Job Description

Responsibilities

  • Extract strong benefit driven content and positioning from product management, engineering, applications, sales and service teams to create clear, differentiated, and persuasive messaging for technical and business audiences.
  • Develop and execute a content strategy that supports business objectives, product launches, customer engagement, and market positioning.
  • Create high-quality content to be used in customer-facing presentations, white papers, application notes, case studies, executive and investor presentations, campaign assets, video scripts, and sales enablement materials.
  • Ensure all content reflects brand standards, voice, tone, positioning, and messaging consistency across global markets and customer touchpoints.
  • Manage project timelines, content reviews, stakeholder approvals, and cross-functional deliverables in a deadline-driven environment, owning outcomes and delivering on commitments even when priorities shift or barriers arise.
  • Monitor content performance and use analytics, customer insights, and campaign data to continuously improve content effectiveness and business impact.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, English, engineering, or a related field
  • 8+ years of experience in marketing content development, technical marketing, product marketing or communications
  • Demonstrated ability to write for both technical and executive audiences, with a strong portfolio of content such as white papers, product messaging, launch materials, case studies, thought leadership, and sales enablement assets.
  • Strong understanding of integrated marketing, demand generation, product launch processes, digital channels, SEO principles, and content performance measurement.
  • Ability to quickly understand complex technical concepts and convert them into clear customer value propositions and differentiated market messaging.
  • Experience using content management systems, analytics tools, collaboration platforms, and project management tools.
  • Knowledge of account-based marketing, customer journey mapping, persona development, and lifecycle content strategy.
  • Strategic Storytelling: Builds clear, differentiated narratives that connect technology capabilities to customer and business value.
  • Technical Curiosity: Learns complex products, applications, and markets quickly and asks strong questions to uncover meaningful insights.
  • Business Acumen: Understands how content supports pipeline growth, customer engagement, product adoption, and competitive positioning.

Preferred

  • Advanced degree or technical background preferred.

Benefits

  • Medical, Dental, Vision and Disability Insurance
  • 401(k) Plan
  • Exempt employees are provided company paid holidays and Flexible Vacation to enjoy personal time off and incidental sickness.
Brooks Automation logo

Brooks Automation

4.0 Glassdoor

Brooks is a leading provider of automation solutions with over 40 years of experience in the semiconductor industry. We specialize in offering precision robotics, integrated automation systems, and contamination control solutions that empower chip manufacturers worldwide.Customer success is our foremost priority at Brooks Automation. Our clients choose us because we consistently provide best-in-class reliability and cost of ownership. Our solutions are tailored to maximize value within their specific applications. By understanding the challenges faced by our customers, we deliver scalable solutions that provide an automated advantage. Our commitment to innovation is evident through continuous development of new product offerings and close partnerships with customers to integrate solutions into their manufacturing process tools. This dedication results in improved throughput, increased yield, and a lower cost of ownership for our customers.Headquartered in Chelmsford, Massachusetts, Brooks operates globally, with a presence in North America, Europe, Australia, and Asia. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo through novel thinking and collaborative work relationships. Brooks is powered by talent. Choosing to work at Brooks means joining a passionate team dedicated to creating value, grounded in our core values: World Class, Empowered, Accountable, Respectful, and Engaged.Our future is driven by new ideas, technologies, and innovative thinking. Therefore, with pride, passion, and focus, we strive to deliver valued results to our customers, employees, global communities, and investors.

Founded in 1978
Chelmsford, Massachusetts, USA
2K employees
55% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
59.7K
Monthly Google Ads Budget
$14
Traffic Source Mix
Search
38.8%
Direct
54.1%
Referral
5.2%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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