Marketing Content Creator

Rancho Mirage, CA (Unknown)

$20/hr – $29/hrEntry Level

Posted 3 weeks ago

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Job Summary

Own Contour Dermatology’s social presence and content machine, coordinating across platforms to grow communities, drive engagement, and convert followers while keeping brand, privacy, and HIPAA rules front and center.

  • Content and community ownership: create and curate daily posts, manage the content calendar, and align with cross-channel campaigns.
  • Growth and analytics: develop growth strategies across platforms and deliver weekly social metrics to stakeholders.
  • Collaboration and compliance: work with SEO/Marketing on ads and events and ensure patient privacy and brand guidelines are upheld.

Job Description

  • Cultivating new communities and managing branded communities on the company’s behalf using Facebook, Twitter, YouTube, Instagram, and other social media platforms.
  • Develop and implement innovative, results driven growth strategies across all social media platforms.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Review all posts to ensure they appropriately reflect Contour Dermatology’s brand and tie back to our Credo, Vision Statement, Motto, and Company Basic’s.
  • Film Company approved meetings, events, and treatments to utilize for social media content.
  • Own the content calendar that will engage, grow and convert followers, integrating with marketing, editorial, and cross-channel promotions
  • Responsible for all writing, scheduling, filming, monitoring, and engagement. Collaborate with other department supervisors to request assistance if needed.
  • Video and photo editing to prepare for posting on social media platforms.
  • Create, manage, and implement social media calendar ideas for current and upcoming events. Calendar should have current events and upcoming events.
  • Work closely with SEO Manager and the Marketing Director to conceptualize, create, execute, and refine social media ads, email blasts, and other marketing tools.
DermCare Management logo

DermCare Management

At DermCare Management, we give our dermatologists the support to maintain a strong patient allegiance by partnering with our management expertise. Our philosophy is to make healthcare a team-oriented environment by providing the tools needed to achieve practice growth while improving the quality of care that has led to our partner practice’s success.Who We AreDermCare Management is a dermatology practice management company founded by well-tenured and respected doctors. The principle was simple: merging seasoned medical professionals with clinically focused healthcare management expertise. Our partners are key opinion leaders in dermatology and through their collaboration, we bring innovation that drives the operational excellence our future partners can enjoy. Why Partner With Us•Maintain clinical management and the existing brand which your patients have come to trust.•Join a company that puts information technology at your fingertips with common integrated EMR, billing and practice management systems.•Enjoy the benefits of shared back-office support: revenue cycle management, finance, payroll, group purchasing, marketing, legal and compliance•Physician-led clinical leadership council•Capital to expand your practice•Gain liquidity while you still practice

Founded in 2017
Hollywood, Florida, USA
156 employees (13 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
13 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 6 years ago

Funding History

  • Oct 2019
    Private Equity
  • Oct 2019
    Debt Financing