Responsibilities

• Social Media Management
• Maintains a strategic social media content calendar, including caption and post scheduling.
• Collaborate closely with the Creative team to brief on social graphics; ability to create simple designs in Adobe Express when needed.
• Research trends and propose new strategies to support Darwill’s marketing initiatives and expand brand visibility.
• Monitor social channels, respond to comments and messages, and engage with prospects and relevant industry accounts to strengthen community engagement.
• Blog and Content Development
• Generate blog topics aligned with industry trends, marketing news, and Darwill’s service offerings.
• Write clear, compelling, SEO-optimized blog content that educates and engages target audiences.
• Optimize blogs with graphics and internal linking and manage monthly blog publishing.
• Content Marketing
• Uphold and reinforce brand standards across all internal and external content.
• Write and edit a variety of marketing materials, including sell sheets, newsletters, pitch decks, and ad hoc requests.
• Digital Marketing Content
• Knowledge of digital marketing best practices to assist the Senior Marketing Strategist in developing content for paid campaigns, landing pages, and funnel-based initiatives.
• Eager to learn, research, and contribute new ideas for paid ads and campaign enhancements.
• Additional Marketing Support
• Assists the VP of Marketing and Senior Marketing Strategist with long- and short-term marketing planning and campaign execution.
• Update and manage marketing resources, ensuring content accuracy.
• Collaborate with Sales and help the Senior Marketing Strategist produce content and prepare materials for trade shows.