Marketing & Content Coordinator

Kalamazoo, MI (Unknown)

Salary Not AvailableIntern/New GradFull time

Posted 2 weeks ago

Job Summary

Own and execute the club's content strategy across men's and women's teams, manage content calendar, produce video, graphics, and copy, grow the first-party database, and coordinate sponsor and matchday content.

Own content calendar and publishing across channels
Produce short-form video, graphics, and community-aligned social copy
Grow and maintain the club database while supporting campaigns and launches

Job Description

Responsibilities

Content, social & storytelling
Be the primary content driver across men’s (USL League Two) and women’s (USL W League) sides, telling club, player, and community stories
Film and edit short-form video (Reels, TikToks, Shorts), design graphics and carousels, and write social copy that sounds like the community, not corporate
Own the content calendar, publish on time, manage the channels, and engage with comments and DMs
Database, email & campaigns
Keep the first-party database clean and growing: ZIP and market-tier tagging, list hygiene, and consent handling (the club’s core asset)
Help run email sends and campaign follow-ups, and produce assets for launch and ticketing pushes (identity reveal, Founding Member launch, memberships and groups)
Support landing-page updates and basic tracking (UTMs, simple analytics)
Sponsor content, comms & matchday
Produce and deliver contracted sponsor content and activation assets on time. These are contractual commitments, not optional extras

Requirements

Can shoot and edit compelling short-form video (phone-first is fine)
Strong visual instincts and a good eye for a story
Organized and reliable: hits deadlines, tracks work, and never drops a commitment
A fast learner who creates consistently and improves every day
Comfortable working daily in Google Workspace
Discreet with pre-launch and confidential club information

Preferred

A genuine love of soccer and of bringing a community together
Editing and design tools (CapCut, Premiere Pro, Canva, Photoshop)
Scheduling tools (Meta Business Suite, Hootsuite, Buffer) and task tools (Asana, Monday)
Basic reporting and analytics comfort
Local Kalamazoo, Southwest Michigan, or campus ties
Email platform, CRM, light paid social, landing pages, soccer context, and the club’s brand system
Not required: a marketing degree, a large follower count, or agency experience. Portfolio, work ethic, and judgment matter most. (High school diploma required; a relevant degree is a plus.) Please be ready to share sample work: edits, social accounts, or writing.