Responsibilities

• Plan and execute marketing initiatives across local and digital channels
• Develop grassroots marketing strategies throughout Central Indiana
• Identify opportunities to increase Ascend’s visibility at tournaments, soccer facilities, schools, local businesses, and community events
• Research youth soccer tournaments, showcases, camps, festivals, and other relevant events
• Coordinate Ascend’s involvement in selected events, sponsorships, booths, and promotional activations
• Build relationships with youth soccer clubs, tournament organizers, facilities, schools, coaches, businesses, and community partners
• Identify and pursue partnership, sponsorship, advertising, and referral opportunities
• Create and manage paid social media advertising campaigns
• Support audience targeting, campaign budgeting, lead generation, and conversion tracking
• Assist with email marketing and promotional campaigns

Requirements

• Strong written and verbal communication skills, with the ability to communicate professionally with parents, players, coaches, businesses, and community partners
• Market research and marketing strategy skills, with the ability to identify local opportunities and develop plans that increase awareness, leads, and registrations
• Sales, outreach, and customer service skills to build relationships, respond to inquiries, follow up with prospective families, and help convert interest into participation
• Familiarity with digital marketing tools, including social media platforms, paid advertising, email marketing, basic design tools, and marketing analytics
• High school diploma required

Preferred

• Experience with Meta Ads Manager, audience targeting, campaign budgeting, lead generation, or conversion tracking is preferred
• Website design or website management experience is preferred
• Familiarity with platforms such as Wix, Squarespace, WordPress, or similar website-building tools is preferred
• Relevant experience in marketing, community outreach, partnerships, event promotion, sales, or program growth is preferred
• Experience within a sports, recreation, youth development, or community-focused organization is preferred
• Previous experience playing soccer is preferred
• Previous experience as a goalkeeper is especially valuable
• Knowledge of youth soccer, including local clubs, leagues, tournaments, showcases, facilities, and seasonal competition schedules, is strongly preferred
• Post-secondary education, coursework, or practical experience in Marketing, Communications, Business, Sports Management, Digital Media, or a related field is beneficial