Marketing and Communications Specialist

Paris, IL (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Coordinate WVPA's communications across social, media, and public outreach to build consistent messaging and engage members.

  • Must-have: Bachelor’s degree (or equivalent) with demonstrated video editing experience.
  • Standout: Experience using Canva or Adobe Creative Suite and CMS/editing tools.
  • Standout: Comfortable delivering remarks and representing the organization at events.

Job Description

Responsibilities

  • Develop, schedule, and publish engaging content across the organization's social media platforms including linked in.
  • Monitor social media channels, respond to comments and messages in a timely and professional manner, and engage with followers and partner organizations.
  • Track and analyze social media performance metrics; prepare regular reports and recommend adjustments to improve reach and engagement.
  • Maintain a consistent brand voice and visual identity across all social platforms in alignment with organizational standards.
  • Draft, edit, and distribute press releases, media alerts, and public statements for organizational announcements, programs, and events.
  • Write and edit a wide range of communications materials including newsletters, email campaigns, talking points, and annual report content.
  • Maintain relationships with local and regional media contacts, coordinate media inquiries and support press outreach efforts.
  • Ensure all written communications are accurate, professionally presented, grammatically correct, and aligned with organizational messaging.
  • May also coordinate with internal management team on various topics.
  • Conceptualize, film, and edit short-form video content for social media, internal communications, and organizational promotions.

Requirements

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a closely related field, OR equivalent combination of education and relevant work experience may be considered.
  • Experience creating and editing video content using any video editing software or application.
  • Familiarity with design tools such as Canva or Adobe Creative Suite.
  • Strong organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Professional demeanor and comfort speaking or presenting in front of small to mid-sized audiences.
  • Strong interpersonal skills and a genuine commitment to member/customer service and satisfaction.
  • Ability and willingness to travel regionally and nationally as required by car or air, and to be available on weekends or during off-hours for emergency cooperative support.
  • Must have a valid/current driver’s license.
  • Proficiency with Microsoft Office products
  • Proficiency with editing and scheduling software in all aspects of communications.

Preferred

Wabash Valley Power Alliance logo

Wabash Valley Power Alliance

Wabash Valley Power Alliance (WVPA) is a not-for-profit generation and transmission cooperative created out of the need for reliable, affordable electricity in America's heartland. We don't have customers, we have members. Based in Indianapolis, Indiana, WVPA provides wholesale power to 21 distribution cooperatives in Indiana and Illinois that serve over 284,000 residential and business members (which makes us a co-op of co-ops). In other words, we're not selling electricity to customers and we're not working for shareholders. We're providing electricity to members who are actually owners. And we are guided by the seven principles that govern all co-ops. Our unique approach to supplying electricity has positioned us for years of very competitive electric rates. By using a variety of fuel sources to supply electricity, such as coal, natural gas, nuclear, landfill gas, solar and wind, we manage our risk for more predictable rates, no matter what the future holds. From our role in establishing ACES, Touchstone Energy®, and MISO to developing highly successful POWER MOVES(R) energy efficiency programs and Co-op Solar, WVPA continues to look to the future to deliver stability and growth. We are a deliberately different kind of power company. And that's good news for the people who depend on us. Learn more about our Power Moves program at https://www.linkedin.com/company/power-moves-ee/

Founded in 1963
Indianapolis, Indiana, USA
172 employees (4 in marketing)

Traffic Signals

Monthly Visitors
8.8K
Traffic Source Mix
Search
39%
Direct
41.9%
Referral
4.7%
Social
13.3%
Paid
1.1%

Headcount Trend

Current headcount: ~172

Marketing Team

Marketing Team Size
4 (2% of company)