Marketing & Communications Specialist. at State of Colorado | Grand Junction, CO

State of Colorado

Marketing & Communications Specialist.

Grand Junction, CO (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive the Department of Military and Veterans Affairs\' communications strategy, content, and accessibility across veterans programs.

Own development and execution of integrated communication plans and content across digital, print, and media channels.
Must-have: Six years of marketing/advertising/communications experience (or two years with a relevant bachelor’s).
Standout: Strong accessibility focus with ADA/plain language adoption across all materials.

Job Description

Responsibilities

developing, implementing, and evaluating comprehensive and cohesive communication plans and strategies for the Colorado Division of Veterans Affairs that aligns with the overarching mission including copywriting, copy editing, creative development, minimal graphic design, and vendor management ;
creating, editing, and distributing content for digital platforms, social media, print materials, press releases, and reports;
coordinating outreach campaigns to increase engagement with veterans, stakeholders, and community partners;
ensuring brand consistency and compliance with State of Colorado communication standards;
tracking and analyzing performance metrics for campaigns and adjust strategies accordingly;
serving as a point of contact for media inquiries and public information requests;
supporting event promotion, community engagement efforts, and public-facing initiatives;
collaborating with internal teams and external partners to highlight programs, success stories, and impact;
developing and implementing the programming of communication tools that are fully accessible to individuals with disabilities, adhering to all relevant federal and state regulations and established best practices;
ensuring accessibility and inclusivity in all communications (i.e., ADA compliance, plain language, etc.).

Requirements

Six (6) years of relevant experience in marketing, advertising, and/or communications.
A Bachelor’s degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND two (2) years of professional experience in marketing, advertising, and/or communications.

Preferred

Experience developing and executing strategic communication plans.
Demonstrated ability to analyze campaign performance and use data to inform decisions.
Prior experience supporting programs serving veterans, service members, or underserved populations.

Benefits

Comprehensive benefit program including paid holidays, annual leave, sick leave, medical, dental, life, disability, flexible spending accounts, and public retirement options.
Flex scheduling, on-site fitness facilities at most sites, free parking, and a variety of training opportunities to support work-life balance.

State of Colorado

Serve the needs of the State of Colorado through a number of subdivisions. The Colorado Judicial, Legislative, and Executive branches form the government for the State of Colorado. "A Career should be about believing in what you do and making a positive impact on your community. That is a career that makes you proud; that is a career with distinction."- Mary Mullarkey, Chief Justice of the Colorado Supreme Court.

Founded in 1963

Denver, Colorado, USA

9.9K employees (149 in marketing)

www.colorado.gov