Marketing Communications Specialist at Penn State University | University Park, IL | $51K/yr – $74K/yr

Penn State University

Marketing Communications Specialist

University Park, IL (Hybrid)

$51K/yr – $74K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Coordinate and manage content creation and marketing materials for Penn State Transportation Services across print, digital, and social channels.

Own content creation and coordination for websites, brochures, and campaigns.
Must-have: 3+ years of relevant experience.
Standout: Accessibility and branding guidelines experience.

Job Description

Responsibilities

Create, edit, and enhance content for websites, articles, feature stories, brochures, newsletters, advertisements, and fact sheets
Coordinate the production of marketing and promotional materials across print, digital, social, and emerging media
Prepare creative briefs and present concepts to internal clients and stakeholders
Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards
Monitor media coverage and track analytics for websites, social media, and digital campaigns
Ensure compliance with accessibility requirements, confidentiality policies, and branding guidelines
Translate technical or operational subject matter into clear, audience appropriate messaging
Participate in the planning and development of marketing and communications strategies, incorporating research and analytics
Plan and support promotional activities for Transportation Services events
Collaborate with internal partners, agencies, and vendors on marketing initiatives

Requirements

Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications: None
This position may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.
Background checks/clearances: Employment with the University will require successful completion of background check(s) in accordance with University policies.

Preferred

Experience with analytics tools, accessibility standards, CMS platforms, and digital advertising (preferred)
Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials (preferred)

Benefits

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu