Marketing and Communications Specialist

Washington County, MD (On-site)

$50K/yr – $75K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own cross‑organization healthcare marketing storytelling and campaigns that connect clinical services, education, and community outreach to measurable outcomes.

  • Story-driven content across patients, providers, students, and staff that ties to business objectives.
  • Partner with leaders at Meritus Health, Brook Lane, and MSOM to translate goals into impactful campaigns.
  • Own multi-channel marketing strategies that drive community impact and organizational initiatives.

Job Description

Responsibilities

  • Develop marketing strategies that support clinical services, behavioral health, medical education, community outreach, and organizational initiatives.
  • Partner with leaders across Meritus Health, Brook Lane Health Services, and the Meritus School of Osteopathic Medicine to understand business objectives and deliver effective marketing solutions.
  • Help tell the stories of our patients, providers, students, faculty, and team members through compelling digital and print content.

Requirements

  • A strong writer and storyteller with exceptional communication skills.
  • Experienced in developing multi-channel marketing campaigns from concept through execution.
  • Comfortable managing multiple priorities in a fast-paced environment.
  • Skilled at building collaborative relationships with leaders and cross-functional teams.
  • Data-driven and able to translate marketing metrics into actionable insights.
  • Passionate about serving the community and supporting meaningful work.
  • Healthcare marketing experience is a plus, but we're most interested in candidates who can demonstrate strategic thinking, creativity, collaboration, and measurable results.

Preferred

  • Healthcare marketing experience is a plus.

Benefits

  • We offer a comprehensive benefits package to support our employees' well-being and professional growth.
  • Benefits include health, dental, and vision insurance available starting the 1st of the month following date of hire, along with life insurance, short and long-term disability coverage.
  • Paid Time Off begins accruing from day one, and we also provide a 401k plan, an education assistance program, and an employee assistance program.
  • Additionally, employees working evening, night, or weekend shifts may be eligible for a shift differential, adding even more value to your role.
Meritus Health logo

Meritus Health

Meritus Health, Western Maryland’s largest health care provider, is located at the crossroads of Western Maryland, Southern Pennsylvania and the Eastern Panhandle of West Virginia. The mission of Meritus Health is to improve the health of the region by providing the best healthcare, health services and medical education. As an anchor organization for the community, Meritus has more than 4,000 employees and serves more than 200,000 residents of the tristate region through Meritus Medical Center, Brook Lane Health Services, Meritus Medical Group, Meritus Home Health, Meritus Equipped for Life, and the Meritus School of Osteopathic Medicine.

Founded in 1905
Hagerstown, Maryland, USA
1.5K employees

Traffic Signals

Monthly Visitors
228.4K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
31.1%
Direct
64.1%
Referral
4.3%
Social
0.3%
Paid
0%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 5 months ago

Funding History

  • Oct 2025
    Grant

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