Responsibilities

• Develop, create, and curate engaging multimedia content across social, digital, and email platforms to expand reach, strengthen brand awareness, support and drive consumer loyalty.
• Contribute to and execute unique strategy for GLBCs primary social media channels, ensuring brand consistency, accuracy, and alignment with company priorities. (Facebook, X, Instagram, TikTok, LinkedIn, Pinterest, YouTube, etc.)
• Stay current on social media trends, platform developments, and audience behaviors relevant to business and industry.
• Plan, manage, and execute editorial and content calendars, including brainstorming, creation, collaboration, scheduling, monitoring, and reporting.
• Establish performance metrics, provide regular channel and content reporting, and apply KPI learnings to optimize strategy, investment decisions, and return on investment.
• Manage social communities and customer interactions across owned channels in a timely, professional manner that reflects GLBCs brand voice and values.
• Support integrated marketing communications plans across campaigns, product launches, and company initiatives through owned, earned, and paid media efforts.
• Support email marketing planning and execution, including content development, review coordination, approvals, scheduling, and deployment.
• Provide website and digital content support as needed to maintain alignment with brand standards and broader campaign priorities.
• Support essential website functions on company websites through blogs, news items, menu updates, event pages, and more to support campus happenings and optimize user experience, searchability, and shareability

Requirements

• Bachelors degree in marketing, public relations, English, communications, or social media community management field required or equivalent experience
• Minimum of 2+ years professional experience in related field preferred
• Exceptional writing, editing, proofreading, and copy development skills, with the ability to adapt tone and voice across channels and audiences.
• Strong verbal communication, collaboration, and interpersonal skills, with the ability to work effectively across teams and with external partners.
• Demonstrated ability to create engaging social, digital, and marketing content that supports brand goals and business priorities.
• Experience supporting social media strategy, content publishing, community management, email marketing, and related communications initiatives in a fast-paced environment.
• Strong working knowledge of Microsoft Office and familiarity with content management, analytics, and project workflow tools.
• Experience with Adobe Photoshop, Adobe Premiere, and platform-native photo, video, and audio editing tools.
• Photography skills using smartphones and DSLR cameras to capture and execute high-quality content for social, digital, and marketing channels.
• Strong organizational and project management skills, including the ability to manage multiple priorities, meet deadlines, and maintain attention to detail.
• Ability to learn quickly, adapt to changing priorities, and contribute positively in a collaborative, team-oriented environment.
• Comfort representing the company in media, public relations, community, event, or partner-facing settings as needed in a positive and professional manner.
• Must have reliable transportation and a valid drivers license with a driving record acceptable under the companys insurance requirements.
• Willingness to work flexible hours, including evenings and weekends, as needed.
• Must be able to lift at least 25 pounds.